July 17, 2012

Microsoft-NBC News Partnership dissolved

MSNBC.com, the web news partnership venture of Microsoft and NBC has been dissolved. The MSNBC.com web site will now become NBCNews.com and readers who logged into MSNBC.com till Sunday will be automatically redirected to NBCNews.com. Microsoft will create its own website.

Also, NBC will reportedly move its headquarters from Microsoft's corporate campus in Redmond, Washington, to NBC News' longtime place in New York.

The breakup was announced on Sunday. They got separated after working together for a long 16 years.  The association began to chill out in 2005 when Microsoft sold its stake in MSNBC's cable TV channel to NBC.

Comcast Corp is the present owner of NBC News. Steve Capus, president of NBC News, “we will fully own our digital businesses.”

The reason of this separation can be like this - Many advertisers wanted to buy ads on both TV newscasts and web sites of the company. But, as Microsoft was taking care of the ad sales part of the business, NBC felt limited by the web joint venture hence getting no way out decided to end the partnership. MSNBC.com and its associated sites have 50 million monthly visitors as per reports.

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