July 2, 2012

Apple pays $60 Million for iPad Trademark in China

In order to sustain its iPad market in China, Apple has recently paid $60 million to Proview Technology (Shenzhen), a unit of Hong Kong-listed Proview International Holdings. They have a dispute over the iPad trademark in China.

Earlier, Proview had requested authorities in scores of Chinese cities to order re-sellers to take all iPads off their shelves and Apple had filed a complaint at the Intermediate People's Court in Shenzhen against Proview Technology for infringement.

But the case of Apple was rejected by the People’s Court and hence the said case was appealed at the High Court at the Higher People's Court of Guangdong province. The court after conducting a crucial hearing on the case in last February actually settled the issue and announced the same on the website.

The lawsuit had hampered some sales and delayed the launch of the new iPad in China.

The iPad dominates China’s tablet PC market with around 70 percent with a heavy growth in Greater china that includes China, Hong Kong and Taiwan.

This case is a rare one and of course first of its kind where the world's most valuable technology company is engaged in a protracted legal tussle with a near-bankrupt Chinese firm.

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