Puma is one of the world’s top three sports brands that include Nike and
Adidas. Today, Puma is not just a company that makes sports wear and
shoes. Puma is a lifestyle label, with products created by world famous
fashion designers and which can be found next to those of Gucci, Prada
and Dolce & Gabbana.
Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma’s rise in world sport and fashion. It’s a story based on a family quarrel between two brothers, which resulted in the creation of two companies – Adidas and Puma – by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the world’s fastest man, Usain Bolt, and his rise to megastardom during the Beijing Olympics.
Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma’s rise in world sport and fashion. It’s a story based on a family quarrel between two brothers, which resulted in the creation of two companies – Adidas and Puma – by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a $1.75 billion company, and became the most powerful sports brand in the world when it sponsored the world’s fastest man, Usain Bolt, and his rise to megastardom during the Beijing Olympics.
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