Mobile beats Television in Media War

Mobile Ad network InMobi has revealed the outcome of its worldwide Mobile Media use Survey at the Mobile World Congress 2012 in Barcelona and presented that Mobile has surpassed Television in use of media.

The survey unveiled that mobile Internet users spent 33 per cent of their media time on mobile, which is higher than any other medium, including TV, which received 27 per cent of their media time.

The survey had been conducted in 18 markets across the world covering 20,000 mobile consumers including more than 2,200 users only from India.

The survey says that in India the mobile Internet users spent time on entertainment at a ratio of 41 per cent on mobile compared to 26 per cent on TV. Then, with regards to information, the proportion was 58 per cent on mobile compared to 20 per cent on TV.

InMobi’s Mobile Media Consumption Survey was carried out on its global mobile ad network between September and November 2011 including a full range of Smartphone and feature phone subscribers.

Indians should be proud of InMobi, which is the largest independent mobile advertising network in the world head quartered at Bangalore, India. The company was founded by Navin Tewari in 2007 and has business set up in Africa, US, Europe, and Japan besides Asia.

Dissimilar to other mobile ad networks, InMobi has massive reach, mobile technology expertise and real-time post-click ad optimization technology on a global extent to help connect publishers, advertisers and consumers anywhere in the world.