December 24, 2011

Promote Yourself without Being Self-Promotional

Explaining why someone should hire you, or introduce you to a friend who is hiring, can be uncomfortable. You need to sell yourself, but you don't want to sound like a salesperson. Instead of detailing what's so great about you, tell a story that covers the following:
  • Situation. Explain the problem or situation that you, your unit, or your company faced. 
  • Tasks. Outline what your responsibility was in solving the problem. 
  • Achievements. Make clear what you did to meet your responsibility.
  • Results. What happened as a result of your achievements? Did revenues increase? Did customer satisfaction improve? Use specific examples to pique your audience's interest.

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