July 21, 2012

Apple's New iPad makes Quiet Debut in China

Apple’s new iPad made a quiet debut in China on Friday. The launch took place after three weeks following settling a lawsuit over ownership of its name and requiring buyers to place orders in advance to control crowds. There were no long lines waiting to grab the new product at the Apple store in Sanghai. Orderly crowds outside Apple Stores in Shanghai and Beijing surprised Apple observers in China, who are used to lines of fans waiting overnight in long, snaking lines. But this time Press Reporters had outnumbered the customers. Apple implemented an online reservation system to avoid the riotous crowds in China after facing a riotous situation in last January. The Apple store in Pudong New Area, China opened at 8 A.M. in the morning when Apple started sales of the new iPad and till 9am only about 100 customers with reservation slips, which include set pick-up times, arrived at the store to buy their new iPads. China is Apple's second-largest market after the United States and the source of much of the Cupertino, California-based company's sales growth.

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