June 20, 2012

Facebook acquires Facial Recognition Startup Face.com

Face.com, an Israel based facial recognition startup company has confirmed in a post of its blog on Monday that Social network giant Facebook has acquired Face.com. Facebook has been rumored to be in talks to acquire the company. However, financial terms of the deal were not disclosed.

Face.com retains the power of apps that detect and "recognize" faces in photos. Facebook said in a prepared statement. "This transaction simply brings a world-class team and a long-time technology vendor in house."

"By working with Facebook directly, and joining their team, we'll have more opportunities to build amazing products that will be employed by consumers -- that's all we've ever wanted to do," Face.com CEO Gil Hirsch posted on the company's blog.

Last month only, Face.com had released an iPhone app called Klik, which can scan photos to develop a facial profile of people in a certain photo set, or social network.

Face.com has made its technology available to around 45,000 app developers since 2010, for use within their own programs.

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