Amazon must be able to manage its vendors, to keep customers from being disappointed if the suppliers don't deliver with the same accuracy and speed. That is one reason Amazon also makes its in house logistics available to its independent suppliers, who get, on average a 70 per cent lift in sales and a 30 per cent reduction in returns by switching to the "Fulfilled by Amazon" program.
The supply chain is linked closely to the Website, so that customers can reroute orders on the fly or cancel them until the last moment, with no questions asked.
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