According to the authors of Why Women Mean Business, the influence of women in the workplace and the marketplace is changing everything, and the changes are desirable rather than threatening. Utilizing the talents of women effectively provides the key to profitability and sustainability for businesses in the future, as well as to addressing the global challenges of the 21st century.
Authors Avivah Wittenberg-Cox and Alison Maitland draw on their experiences as a consultant and as a writer about women and business to explore how companies can appeal to a large talent pool of women, become employers of choice, and effectively retain and promote women. In addition, they discuss different approaches to gender across the globe as well as differences between the leadership styles of men and women, culminating in a step-by-step strategy for gender initiatives.
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