May 10, 2011

The Trust Prescription for Healthcare Building Your Reputation with Consumers

David A. Shore’s The Trust Prescription for Healthcare offers solutions to the trust crisis in healthcare. Shore introduces the concept of trust as a critical driver of healthcare’s mission and margin. As a mission driver, trust simply improves medical outcomes – patients who trust their doctors are more likely to follow their recommendations to get better.

Profit margins reap the rewards of a trusted organization by retaining customers, running more smoothly, enjoying less bureaucracy, and attracting the best staff and partnership opportunities.

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