May 14, 2011

Traditional Strategy

Value: Creates value by delivering defined customer experience to targeted customer set

Goals: Establishes strategic goals at the outset and doesn't significantly change them

Key Focus: Focuses on the interest of the firm; that is, how the firm can maximize its share of the created value relative to the shares of its industry competitor and the other members of its value chain.

Advantage: Achieve advantage through realizing economies of scale before competitors do and making big, bold moves.

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