Sustainability is no longer a secondary issue. It has become a competitive concern and should be handled accordingly. The core managers overseeing the supply chain, not a peripheral CSR group, must own and tackle it as aggressively as they do cost, quality, speed and dependability. They must engage the entire supply chain as they seek breakthroughs and try to minimize risks. Companies that take such a holistic approach will steal a march on reactive competitors. 

They will be sustained.