Hollywood Stock Exchange, a simulated entertainment stock market in which "MovieStocks" and "StarBonds" are actively traded through a film's concept, development, production, wrap and release. There are put and call options on opening weekend losers and winners, and traders predict the four week box office take for each film. 

The traders create news with their investment decisions, so major studios and actors cannot afford to ignore this customer community when shaping their development and marketing efforts.