March 1, 2011

Two Reasons to Offer Coupons

Coupon offers are becoming increasingly popular with merchants and consumers alike. But does providing such steep discounts (often 50% or more) pay off? Before you decide to use one of these discounts, know who they are most successful with:
  1. The price sensitive. Discount vouchers allow you to offer price breaks to customers who value your products less than ordinary customers do. Once in the door, their valuation may increase and they may return and pay
    full price.
  2. The unfamiliar. Vouchers can create "buzz" by announcing your company's existence to thousands of consumers en masse.
If you decide to make the leap into the discount voucher world, be sure to measure the effects and analyze whether you reached who you wanted to.

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