October 13, 2010

Stirring It Up

How to Make Money and Save the World
By: Gary Hirshberg
204 pp.
Hyperion Books 2008
Review by: Deborah Green

In Stirring It Up, Gary Hirshberg describes the mission behind Stonyfield Farm and catalogs the lessons he has learned while seeking profit via environmental sustainability over the past 25 years. Asserting that nature and business can function as allies, he discusses how companies can expand their goals beyond mere profitability, and cites Stonyfield and other organizations as examples.

Hirshberg encourages corporations to adopt mission statements, using Stonyfield’s statement as a prototype, that include goals for the product, environmental education, environmentally and socially responsible business, a healthy workplace, and excellent investment returns.

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