Eight Asian Megatrends That Are Reshaping Our World
By: John Naisbitt
Simon & Schuster 1996
Review by: Lydia Morris Brown
With the goal of creating the financial institutions and instruments to handle the investments Asia needs for its infrastructure, institutional investors, companies, and individuals are plunging headlong into the region’s fast-growing financial markets. In response, Asia is modernizing stock markets, creating futures markets, and pushing banks into global competition.
Megatrends Asia cuts through the confusing data and popular opinions to identify and explain these momentous global developments. Combining the acute perceptions and broad sweep of the previous Megatrends bestsellers, the work examines the complex issues and spells out in lucid terms, the unprecedented opportunities and enormous challenges facing large, medium, and small companies wanting to devise a strategy that effectively adapts to the new Asian reality.