Every Business Is a Growth Business
How Your Company Can Prosper Year After Year
By: Ram Charan and Noel M. Tichy
Times Business 1998
Review by: Lydia Morris Brown
Successful business leaders believe that there is no such thing as a mature business and are, thus, relentless in their pursuit of profitable, sustainable, and capital efficient growth. This mindset is hot-wired into their mental architecture. It is their teachable point of view, which they use to energize the entire organization. Every Business distills the ideas, inspiration, and common sense of such leading executives as Jack Welch, Eckhard Pfeiffer, Larry Bossidy, John Reed, and Alex Trotman - among others. These leaders demonstrate how they developed a clear point of view about profitable growth and made it a part of the corporation’s genetic code, transforming so-called "mature" businesses into profitable growth businesses. It includes "The Handbook for Growth" -- a practical guide for applying these strategies.