Apple’s
new iPad made a quiet debut in China on Friday. The launch took place after
three weeks following settling a lawsuit over ownership of its name and
requiring buyers to place orders in advance to control crowds. There were no
long lines waiting to grab the new product at the Apple store in Sanghai.
Orderly crowds outside Apple Stores in Shanghai and Beijing surprised Apple
observers in China, who are used to lines of fans waiting overnight in long,
snaking lines. But this time Press Reporters had outnumbered the customers. Apple
implemented an online reservation system to avoid the riotous crowds in China
after facing a riotous situation in last January. The Apple store in Pudong New
Area, China opened at 8 A.M. in the morning when Apple started sales of the new
iPad and till 9am only about 100 customers with reservation slips, which
include set pick-up times, arrived at the store to buy their new iPads. China
is Apple's second-largest market after the United States and the source of much
of the Cupertino, California-based company's sales growth.
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