Effective leadership

Effective leadership is not defined by heroic acts at times of crisis, or by clever decisions along a complex contingency tree, but by consistent efforts to nurture and strengthen an effective, adaptable, principled culture. And those efforts can be made only by leaders who have strong principles themselves. The critical role of leaders at a time of crisis is not to personally resolve it, but to serve a role models of the values and culture of the company, to send a message that those values are even more important when facing challenges.